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PAIN FREE PLANNING
STARTING WITH SUPER SMART OBJECTIVES
MAKING SENSE OF YOUR PORTFOLIO
PUTTING THE CONSUMER AT THE HEART OF EVERYTHING
FINDING THE INSIGHT NEEDLE IN THE DATA HAYSTACK
HAVING A HAPPY FAMILY OF PROPOSITIONS
MAKING EVERYDAY MARKETING DIGITAL
STANDING UP FOR THE POWER OF CREATIVITY
DELIVERING THE BRAND PROMISE
CREATING A BRAND PROMISE YOUR TARGET CAN'T REFUSE
BUILDING A BRAND WORLD AROUND AN IDEA
KNOWING WHAT WORKS
GETTING BEYOND THE SOUNDBITE OF STORYTELLING
CREATING VALUE THROUGH PRICING
SYSTEMISING SOCIAL
WINNING AT THE MOMENT OF CHOICE
BUILDING NEW PROPOSITIONS THAT STICK
CONNECTING VS INTERRUPTING
CREATING LIFETIME VALUE
KEEPING HOLD OF THE SUPERSTARS
MOBILISING YOUR ADVOCATES